Market outlook for fashion women's bags
Feb 10, 2023
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The domestic women's bag market has great potential
From 2005 to 2010, China's women's bag industry maintained a rapid growth trend, and its output value reached an average annual compound growth rate of 18.5%, and the future women's bag market has huge development space.
According to the survey results of authoritative institutions, the average expenditure of women aged 20~44 in Taiwan on women's bags is about 2200 yuan, and the per capita expenditure of women's bags in mainland China is only one-tenth of Taiwan's. Under the background of China's rapid economic development and increasing residents' income, women's bag consumption is expected to reach a new level. According to their personal style and different social occasions to choose the appropriate women's bags, and constantly according to the trend of changes to add new products, this consumption habit has gradually become the consensus of modern urban women's life matching, women's bag market consumption potential is huge.
China's light leather processing ranks first in the world. The export value of leather goods products has ranked first in the light industry for many consecutive years, and China is increasingly becoming a processing and production base of international brand leather goods, and the production technology has fully reached the international advanced level. After decades of rapid development, leather goods products are extremely rich. At the same time, China is also a big producer of luggage and bags, and China has formed Guangdong Huadu and Fujian Quanzhou.
Since 2011, the output value of China's luggage industry reached 90 billion yuan, and China's luggage industry has maintained a rapid growth trend, with an average annual compound growth rate of 27.1%. There is a huge demand space in the international luggage market, which directly promotes the export growth of China's luggage products, so that the export of luggage has achieved a good trend of stable growth. Chinese luggage enterprises should continuously improve their independent research and development capabilities and technical equipment levels, enhance their marketing capabilities, expand export channels, further accelerate the pace of going to the world, gradually realize the transformation from product output to capital export and brand output, create a number of well-known brands that are loud at home and abroad, and enhance the international competitiveness of products. China's luggage market has always been export-oriented, and the proportion of domestic market demand is relatively small, but in the face of the new economic environment, this situation may be adjusted in the future. With the continuous improvement of people's living and consumption levels, a variety of bags have become indispensable accessories around people. People require that luggage products not only strengthen their practicality, but also expand their decoration. China's economic level and per capita income are getting higher and higher, and the consumption power closely related to it will also increase. China's bag consumption is increasing at a rate of 33% every year, and the total market volume is increasing rapidly, and luggage is becoming one of the most promising industries after the clothing and footwear industry. The growth rate of domestic luggage market demand will accelerate, and the market prospect is broad.

